Who are we?
“The Nerd Guy” Mike DiNovi
He’s not just a retired FDA employee; he’s a walking dad joke in human form, armed with an endless supply of button-ups that somehow survived the ’80s. His wardrobe is a quirky time capsule, and his life is a masterclass in embracing the simple joys of nerdiness. This shop celebrates his unshakable confidence in pairing bold patterns with even bolder opinions—because the world needs more of that unapologetic, wholesome charm.
“Nerd Guy Jr.” Julian DiNovi
The apple doesn’t fall far from the tree—except this one rolled into the digital age. Nerd Guy Jr. is the proud heir to quirky humor and bold style, but with a modern twist. Equal parts entrepreneur and eccentric, he’s carrying the torch (and the shirts) to prove that nerdy is always in fashion. This shop is his way of blending nostalgia with a dash of sarcasm, because like his dad, he believes life’s too short for boring clothes or boring people.
